type
aboutMe
About Me
Dr. Efthymios Constantinides is an Associate Professor of Digital Marketing at the University of Twente and Visiting Professor at the Athens University of Economics and Business (AUEB). After a corporate career of ten years working for companies like Ericsson and KLM, he worked for ten years as Senior Lecturer at the Agricultural College Larenstein and since 2001 works at the University of Twente. He is intensely interested in Marketing in digital environments as a research topic but also as a central component in the educational programs of the future marketers. His current research and teaching are focusing on how technology is transforming organizations, customer behavior, and marketing practice. Relevant issues along these topics are the role of social media as marketing tools and how businesses can innovate and succeed in the new digital, global, and technology-enabled marketplace. He is involved in research focused on the potential and opportunities of technologies like Artificial Intelligence, Internet of Things, Big Data and Consumer Neuroscience (or Neuromarketing) for the marketing practice.